Stick with Success

#1 Amazon Bestseller in Equine Medicine. Weeks at the top. And yes, you’ll laugh out loud at least once. Probably more.

Stick with Success: Equine Functional Taping Made Simple by Rebecca Haddock is the book that makes the science of equine functional taping actually make sense — because Rebecca doesn’t just explain the mechanisms, she tells stories. Real ones, from real barns, with real horses and the kind of moments that only happen when you’ve spent decades doing this work. The science is all there — how the tape works, why it works, what’s happening in the tissue, the nervous system, the fascia — but it’s delivered in a way that connects the dots instead of losing you in jargon. If you’ve ever wanted to understand equine taping deeply enough to actually use it with confidence, this is the book that gets you there. And it teaches actual applications, so you can start taping before you finish reading.

For anyone who wants something physical in their hands — something to read in the barn, on the couch, or anywhere else — this book won’t let you down.

Physical Book — Ships to Your Door

• What it is: The #1 Amazon bestselling guide to Equine Functional Taping — science, stories, step-by-step applications, and more than a few moments that will make you laugh out loud.
• What you get: A complete introduction to EFT including the mechanisms behind the tape, real-world case stories, step-by-step taping applications with diagrams, and a horse-care philosophy built on decades of fieldwork.
• Who it’s for: Horse owners, riders, trainers, caretakers, and equine healthcare professionals at any level. No prior experience required.
• Format: Physical book, ships directly to you.

What’s Inside

• The science of how EFT tape works — explained through stories, analogies, and real-world examples that actually connect the dots
• Step-by-step taping applications with clear diagrams and illustrations — for prevention, recovery, and performance
• Real field stories from decades of working with horses across all disciplines and backgrounds
• The physiology of the horse and how taping supports natural movement without compromising comfort
• A broader horse-care philosophy: nutrition, turnout, socialization, equine psychology, and the myths that keep horses stuck
• Practical guidance for building a stronger, more intuitive connection with your horse
• And yes — humor. Enough of it that you’ll laugh out loud. Rebecca is known for it, and this book is no exception.

Why This Book

• #1 Amazon Bestseller in Equine Medicine — weeks at the top, for good reason
• Written by Rebecca Haddock — the originator of Equine Functional Taping, with 30+ years of hands-on fieldwork and the first to create accredited equine taping education
• Science-backed and barn-tested — not repurposed human kinesiology theory
• Teaches actual applications you can use immediately — not just theory
• Readable for complete beginners and genuinely useful for experienced equine professionals

Common Questions

• Do I need experience to read this? No — it’s written for complete beginners and experienced professionals alike. If you can peel a sticker, you can tape a horse.
• Does it teach actual applications? Yes — step-by-step applications with diagrams are included throughout.
• Is this the same as the EFT Basic Course? Complementary, not identical. The book is a physical deep-dive into the science, stories, and philosophy. The Basic Course is video-based clinical instruction. Many people use both.
• What tape do I need? EquiTecs 2-Way and 4-Way EFT Tape, sold separately.

Ships directly to your door. EquiTecs EFT Tape sold separately.